Home » Nestlé’sGOLDEN MORNsustains investment in the next generation of farmers

Nestlé’sGOLDEN MORNsustains investment in the next generation of farmers

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With the Nigerian population expected to reach 230 million by 2025, food security is of
considerable importance. Today, the demand for food appears to be outstripping supply
as a result of reduced productivity combined with post-harvest waste. To reverse this
trend, we need innovative solutionsto modernize our farming methods. We must look
beyond the farmgate and harvest towards food transformationand preservation. This is
whereentrepreneurs in the agriculture space, also referred to as agripreneurs, come in.
Nigeria is a country with one of the youngest populations,with a median age of 18 years
and about 70% of the population under 30 (National Population Commission),yet the
average age of farmers today is 50 years. This is evidentlya gap we must fill to ensure we
not only feed the present generation,but we secure the future. To achieve this, we must
build sustainable food systems by attracting and building active youth participation in the
agricultural sector.
GOLDEN MORN, one of Nestlé Nigeria’s leading brands,has therefore,createdan
Agripreneurship Webinar Seriesin collaboration with the Enterprise Development Center
of the Pan Atlantic Universityto promote sustainable food systems by increasing youth
participation in the sector. The program providessupport for young entrepreneursalready
engaged in or set to start up businessesin the agricultural sector through trainings,
funding, mentoring and networkingopportunities. Over 200 young agripreneurs have
benefited in the 4 series of the webinar so far.
In his comments at the event to present grants to the nine beneficiaries from the third
and fourth sessionsof GOLDEN MORN Agripreneurship Webinarseries, the MD/CEO
Nestlé Nigeria PLC, Wassim Elhusseini,said, “I am excited at yet another opportunity to
celebrate the next generation of farmers who willcontinue tofeed our rapidly growing
population, the entrepreneurs and innovators of tomorrow. Your passion validates the
strategic importance of GOLDEN MORN’s investment to provide support, opportunities

and platforms to enabe youcreate or scale yourbusinesses and improve livelihoods
within the agricultural value chain.”
“I encourage you, to take advantage of the grants you wil receive today, to leverage the
mentorship and the networksthat you have formed,to make a significant impact by
creating jobsfor the teeming Nigerian youths,”he added.
Also speaking during the presentation, Obianuju Okafor, Project & Finance Manager of
the Enterprise Development Center (EDC), Pan Atlantic University said, “Entrepreneurship
is a critical pathway to improving the economy and upscaling the Agricultural value chain.
We are delighted that our continued collaboration with Nestlé GOLDEN MORN on the
Agripreneurship Webinar Series continues to provide excellent opportunities for young
agripreneurs to be trained on creating and running sustainablebusinessmodels, to
enable them increase their business productivity, ultimately impacting positively on the
economy of the nation”.
Responding on behalf of all the beneficiaries, Joshua Bitrus of Agrigain Locura Ventures,
Kaduna,said, “I am delighted to be a recipient of theGOLDEN MORN Agripreneurship
Webinar Seriesgrant. The grant will definitely go a long waytowardsactualizing business
expansion, not only for myself but also for my fellow recipients. I call on other young
people to take advantage of theopportunities provided by companies such as Nestlé
GOLDEN MORN is an iconic brand from the stable of Nestlé, the Good Food, Good Life
company,committed to unlocking the power of food to enhance quality of life for
everyone today and for generations to come.
The Webinar series exposes young agripreneurs to relevant trainings on different aspects
of the agricultural value chain, with focus on grains. Post training, beneficiariesare
supported with seedling and mentorship to enable them thrive in their businesses.The
fifth series of the program is scheduled for October 2022.The webinaris open to all
budding or existing agric-based entrepreneurs aged 18 to 35 years.

GOLDEN MORN is a nutritious and great tasting cereal made from homegrown Nigerian
Maize and Soya Protein. It is fortified with vitamins and minerals, aligned to the highest
international quality standards.
With 100% of the grains used to produce GOLDEN MORN cereal sourced locally, the
brand is not only contributing to sustaining Nestle’s local sourcing ambitions but is also
positively impacting on the local economy by cultivating the next generation of farmers.



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