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As the year draws to a close, the Christmas edition of From the Y’elloverse captures a season defined not just by celebration, but by impact, leadership, and meaningful progress.
Y’elloTide remains in full motion — a reflection of the milestones achieved, the relationships strengthened, and the shared value created across the communities we serve. Here’s how we’re closing the year with purpose.
An Experience Rooted in Excellence

At the heart of this season’s celebrations was The Prestige Experience, hosted at The Royal Box, Victoria Island, Lagos — an exclusive evening dedicated to honouring our valued customers and key government stakeholders.
The experience was thoughtfully curated to reflect sophistication and appreciation, blending Michelin-inspired cuisine by Chef Stone, captivating fashion presentations, and a powerful live performance by Asa.
With Ebuka Obi-Uchendu and Michelle Dede steering the evening, and moments of humour from Alibaba, the event embodied what Y’elloTide stands for: intentional engagement, authentic connection, and experiences that leave a lasting impression.

This initiative reinforces our commitment to recognising every customer segment — from high-value partners to the mass market — ensuring that every interaction is meaningful and personal.
Recognising Leadership That Shapes the Future
We proudly celebrate our CEO, Dr. Karl Toriola, who was named CEO of the Year by the Most Influential People of African Descent (MIPAD) and delivered the keynote address at the awards dinner.

This recognition affirms Dr. Toriola’s visionary leadership, marked by innovation, customer-centric thinking, and an unwavering focus on digital transformation. Under his leadership, we continue to record milestones that are redefining Nigeria’s telecommunications landscape and strengthening Africa’s connected future.
Beyond individual recognition, this honour reflects the collective commitment of our people to excellence and progress.
Championing the Next Generation of Afrobeats
Our investment in creativity and youth empowerment reached a high point as Ayo Benzi emerged winner of MTN Next Afrobeats Star, securing a ₦150 million music deal.

From over 15,000 aspiring talents to five exceptional finalists — Ayo Benzi, Dave Cash, Kaeko, Somto O’Laker, and Lucky Yay — the competition showcased resilience, growth, and global potential.
With guidance from industry leaders including Sarz, Puffy Tee, P Prime, and Andre Vibez, the finalists shared a combined ₦400 million prize pool, underscoring our commitment to nurturing African talent and shaping the future of Afrobeats.
Ending the Year with Gratitude and Giving

The Y’ello season continues with exciting rewards for our customers — from generous data bundles and special gifts to free interstate rides and festive giveaways through MoMo PSB.

Music Special Treat: The first five people to reply to this email will receive free tickets to Kizz Daniel’s Lagos concert on December 27, 2025.
As we celebrate this season, we remain focused on what truly matters: people, progress, and the possibilities ahead. The Y’elloTide is not slowing down — the best is yet to come.