GOLDEN MORN has worked with local farmers who supply the
homegrown maize and soya beans used in the production of the nutritious family
cereal. With 100% of the grains sourced locally, GOLDEN MORN is not only
sustaining Nestle’s local sourcing ambition, but is also impacting the local
economy positively by providing a sustainable means of livelihood for the farmers
and other players across the value chain.
Raising the next generation of farmers and “agripreneurs” is critical, not just for
ensuring the availability of grains for meeting GOLDEN MORN’s needs, but also
for building thriving communities and sustained economic advancement.
Therefore, in October 2021, the brand launched GOLDEN MORN Agripreneurship
Series in collaboration with The Enterprise Development Centre of the Pan Atlantic
University to promote youth participation in the agricultural sector through training
and provision of grants for the most promising agriculture business proposals by
the beneficiaries. The beneficiaries are exposed to different aspects of the
agricultural value chain and are provided with seedlings and mentorship to help
them succeed as farmers post training.
Victoria Uwadoka, Nestlé Nigeria’s Corporate Communications and Public Affairs
Manager said, “As a force for good, our brands with purpose help to drive societal
progress by Creating Shared Value across their value chain. This way, Nestlé is
driving impact at scale across critical socio-economic sectors including agriculture
to build a sustainable mutually beneficial ecosystem.”
“The GOLDEN MORN Agripreneurship Series seeks to train and provide support
to young entrepreneurs in the agricultural sector in order to promote sustainable